CoverLife Insurance Services

    ABOUT US

    About CoverLife Insurance

    An FCA-regulated UK protection broker helping individuals, families and business owners arrange life insurance, critical illness cover and income protection, with no fee for our advice.

    Who We Are

    CoverLife Insurance is a UK protection insurance broker based in Romsey, Hampshire. It was established in 2024 as the protection insurance trading name of CoverTrade Risk Management Ltd, a company established in 2022 and authorised and regulated by the Financial Conduct Authority (Financial Services Register number 1020148).

    We advise individuals, families, self-employed people and business owners on life insurance, critical illness cover and income protection. We also arrange business protection, private medical insurance and over-50s life cover.

    We have arranged over £23 million of life cover to help protect our customers and their families.

    CoverLife At A Glance

    • •Established 2024, as a trading name of CoverTrade Risk Management Ltd (est. 2022)
    • •Authorised and regulated by the FCA, register number 1020148
    • •Over £23 million of life cover arranged for our customers
    • •A panel of 15 protection insurers, including Aviva, Legal & General and Royal London
    • •No fee for advice or for arranging your policy
    • •A dedicated adviser from application onwards
    • •Based in Romsey, Hampshire, advising customers across the UK

    Personal Advice And Policy Comparisons

    We start by understanding your circumstances, what you want to protect and a budget you feel comfortable with. We then recommend cover suited to your needs and explain its benefits, costs and limitations.

    We have a panel of 15 protection insurers, including household names such as Aviva, Legal & General, Royal London, Vitality and LV=. Availability varies by product and circumstances. You can see the insurers we arrange cover with. To compare policy features and terms as well as price, we use research and quotation tools including CIExpert, UnderwriteMe, SolutionBuilder and Iress.

    Our service includes:

    A Dedicated Adviser Throughout

    Every customer has a dedicated adviser for the whole application process and for ongoing support afterwards. We help you work through the application and medical questions carefully, discuss any underwriting requirements, and keep you informed if the insurer changes its proposed terms or premium.

    How We Are Paid

    We charge no fee for our advice or for arranging your policy. We receive commission from the insurer.

    Income Protection Built Around Your Circumstances

    Our income protection recommendations take account of your earnings, any sick pay you would receive, your essential bills and how long you could manage without an income.

    We discuss your budget and explain how your choices affect both the protection and the price: the waiting period before payments begin, the benefit amount and the length of cover. Each recommendation is tailored to your circumstances.

    Support With Medical Conditions And Unusual Occupations

    We help customers explore protection options where their medical history, occupation or hobbies make cover more complicated to arrange. Read more about life insurance with pre-existing conditions.

    Where appropriate, we discuss your case with insurer underwriting teams before you apply, so we understand the options and likely terms. If standard cover is not available, we can explore other protection products and explain what they cover, their exclusions and how they differ from the cover you originally wanted.

    Recent cases

    Real examples of cover we have recently arranged for families, individuals and business owners. Customer details are anonymised.

    Life insurance · Family protection

    Protecting a mortgage and a growing family

    The situation

    A married couple with two children came to us after taking out a repayment mortgage. They wanted to protect their home and their family's finances within a monthly budget they were comfortable with.

    What we recommended

    • •£300,000 of joint decreasing life cover over 30 years, designed to reduce broadly in line with their repayment mortgage.
    • •For family protection on top of the mortgage, we compared one joint policy paying £200,000 on the first death with separate policies paying £200,000 for each parent. The separate policies cost only £1.50 a month more in total.

    The outcome

    Each parent now has their own family life cover alongside the mortgage policy, and the overall cost stayed below their budget.

    The family policies include an annual option to increase cover without further medical underwriting, subject to the policy terms.

    Taking up an increase raises the premium as well as the cover.

    Read more: Mortgage life insurance, Joint mortgage life insurance, Personal life cover

    Life insurance review

    Extending life cover while cutting the premium by 43%

    The situation

    A customer asked us to review her life insurance policy, which provided £155,000 of cover until age 80 for £98 a month.

    What we recommended

    • •A replacement policy with another insurer, keeping the £155,000 cover amount and extending the term to age 90. The new policy also included additional benefits.
    • •We discussed income protection and critical illness cover as well, but she chose to prioritise reducing her monthly spending at that time.

    The outcome

    The new premium is £56 a month: a saving of £42 a month, or £504 a year, which is approximately 43% of the previous premium, with cover lasting ten years longer.

    This was an individual outcome. Whether replacing existing cover is suitable, and what it costs, depends on your circumstances and the terms of both policies. An existing policy should not be cancelled until its replacement is in force.

    Read more: Reviewing your existing protection, Personal life cover

    Business protection

    Helping two directors protect their business and their families

    The situation

    Two company directors, each owning 50% of the business, came to us about shareholder protection. If either died, they wanted the surviving director to have the money to buy the deceased director's shares from their family.

    During our fact-find they also raised the cost of recruiting a replacement director and paying their salary. Both already held personal life insurance.

    What we recommended

    • •Shareholder protection based on each director's 50% shareholding and the company valuation.
    • •Key person cover designed to help fund recruitment and two years of a replacement director's salary.
    • •Relevant life cover paid for by the business, replacing their personal life policies and keeping life protection in place for their families.

    The outcome

    Together the policies address three separate needs: ownership succession, the financial impact of losing a key person, and protection for each director's family.

    Moving to relevant life cover reduced their monthly premiums and offered potential tax advantages, subject to their circumstances and the applicable tax rules.

    Shareholder protection needs to work alongside the appropriate legal agreements and policy ownership or trust arrangements.

    Read more: Shareholder insurance, Keyman insurance, Relevant life cover

    Life, critical illness and income protection

    Combining four policies to protect a foster carer with high blood pressure

    The situation

    A foster carer came to us wanting to protect her family and her financial independence if she became seriously ill, could no longer work, or died.

    If illness stopped her fostering, her fostering income would stop with it, and she would need another way to meet household costs. She also had high blood pressure and had recently had surgery.

    What we recommended

    • •£100,000 of life cover with Vitality to age 75, including terminal illness benefit subject to the policy definition, to help her family with funeral costs, outstanding debts and housing costs.
    • •£50,000 of critical illness cover with Vitality to age 75, covering 114 conditions. The £50,000 is roughly a year's earnings, giving her a financial buffer during recovery. It pays the full £50,000 for a qualifying condition, or a reduced amount for a less severe one, depending on severity and the policy's claim definitions.
    • •Income protection combining policies from LV= and British Friendly, with a total selected benefit of £3,500 a month and cover to age 68. Cover started from day one, without a referral process or medical tests. Both policies have a 4-week deferred period, so payments begin once she has been unable to work for 4 weeks, and pay out for up to 2 years in total for any one claim.

    The outcome

    Four policies covering three needs: life cover for her family, a critical illness lump sum, and a replacement income if she cannot work.

    Her high blood pressure and recent surgery were considered during underwriting, and under the accepted terms no specific exclusions were applied for those disclosed conditions.

    Income protection payments remain subject to each policy's waiting period, claim terms and financial limits, including how benefits from the two policies interact. The policies' standard terms and claim requirements still apply.

    Read more: Income protection for foster carers, Combining life, critical illness and income protection, Income protection, Critical illness cover, Life insurance with high blood pressure

    Every case is different. The cover, terms and premiums available to you depend on your circumstances and each insurer's underwriting.

    Regulatory Information

    CoverLife Insurance is a trading name of CoverTrade Risk Management Ltd, which is authorised and regulated by the Financial Conduct Authority. Financial Services Register number: 1020148. You can check these details on the FCA's Financial Services Register.

    CoverTrade Risk Management Ltd is registered in England and Wales, company number 13934398, and is a member of the British Insurance Brokers' Association (BIBA). Registered office: 150 The Grange, Romsey Road, Michelmersh, Romsey, Hampshire, SO51 0AE.

    Questions about CoverLife

    Who owns CoverLife Insurance?+

    CoverLife Insurance is a trading name of CoverTrade Risk Management Ltd, a company registered in England and Wales (company number 13934398) and established in 2022. The CoverLife name was established in 2024 for the firm's protection insurance business.

    Is CoverLife Insurance regulated by the FCA?+

    Yes. CoverTrade Risk Management Ltd, which trades as CoverLife Insurance, is authorised and regulated by the Financial Conduct Authority. Its Financial Services Register number is 1020148, and you can check it on the FCA register at fca.org.uk.

    Does CoverLife charge a fee for advice?+

    No. CoverLife charges no fee for its advice or for arranging your policy. We receive commission from the insurer whose policy you take out.

    How many insurers does CoverLife compare?+

    We have a panel of 15 protection insurers, including household names such as Aviva, Legal & General, Royal London, Vitality and LV=. Which of them can offer cover depends on the product and your circumstances. We compare policy features and terms alongside price, using research and quotation tools including CIExpert, UnderwriteMe, SolutionBuilder and Iress.

    Can CoverLife help if I have a medical condition or a high-risk job?+

    Yes. We help customers whose medical history, occupation or hobbies make cover harder to arrange. Where appropriate we discuss a case with insurer underwriting teams before applying, to understand the options and likely terms. If standard cover is not available, we can explain other protection products, what they cover, their exclusions and how they differ from the cover you originally wanted.

    What types of insurance does CoverLife arrange?+

    Life insurance, critical illness cover and income protection for individuals, families, self-employed people and business owners. We also arrange business protection such as relevant life cover, keyman insurance, shareholder protection and executive income protection, as well as private medical insurance and over-50s life cover.

    Speak To An Adviser

    Whether you are arranging cover for the first time or reviewing a policy you already have, a CoverLife adviser can talk you through your options. There is no fee for our advice.